Pull&Bear kick-starts its 2015 Spring-Summer season with a collection aimed at its teenager customers. This line is deeply influenced by street culture and it comes with a strong sporty touch.
The editorial photo shoot is set on the iconic neighbourhood of Venice, California, where South African photographer Henrik Purienne captures a group of teenagers and their everyday energetic attitudes. The cast includes it-boy Luka Sabbat and models Steffy Argelich and Malcolm Lindberg.
The female collection is flooded with powerful colours, including lively red and blue, with cotton sweatshirts and T-shirts standing out as star garments. Prints come with a variety of themes, not forgetting a house trademark – the brand logo. The line’s sporty spirit becomes prominent on garments such as the jogging pants, the rain jackets or the technical tops, and also on fabrics like neoprene or nylon. It all can be matched with skirts and jeans for modern, urban looks.
The brand portrays its youngest audience with a photo shoot set on iconic spots of Venice, California

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